![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/58fdd01f-2ee3-4edb-8c2b-f2e79cc576b6_rw_1920.gif?h=818c65e4b69711b9c660065f3c8d82a7)
Il termine “Black” non è molto vicino al mood di Polaroid Eyewear.
E proprio per questo il Black Friday, grazie allo spirito giocoso
del brand, assume nomi del tutto nuovi.
Black Friday isn’t black anymore.
![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/957c0e66-a545-410d-b676-e02eb0375351_rw_1920.gif?h=bb21e1c8ef241e1f2e11a53c8503741e)
![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/0f90f620-11d5-4781-b55b-ebb7f9d7a23e_rw_1920.gif?h=0795cd74468bee863439c9b270f9e375)
![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/d53af93a-5183-4b6c-bc35-f2bb2570bba2_rw_1920.gif?h=5e20900eac6987fe9ba5d7d12c318fca)
![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/652b198a-5b4a-4619-94e9-659da18d4f33_rw_1920.gif?h=e35c8da00f03248d2e5a454b7a5fcce0)
![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/c401db64-58e1-428a-b38a-c8ed34b87e7b_rw_1200.gif?h=e9bf4c9f4181fbdcd7de136a47e713ca)
![](https://cdn.myportfolio.com/33f0d83b-5b20-45a2-aefb-4dde9ffefb8f/33948a73-c1b8-44eb-9ede-9c9734ea8d97_rw_1200.gif?h=c59c7c8289764fe683115098627c813d)
CREDITS
Agency: Grey Italia
Creative Director: Serena Di Bruno
Junior Copywriter: Martina Widmann
Junior Art: Clelia Codella
Motion Designer: Leonardo Ruiz